Tourism Marketing

Butler’s Tourist/Destination Area Life Cycle (TALC) Tourism Area Life Cycle (TALC) is a model developed by  Butler  to explain the stages involved in the development of a tourism destination. TALC model has identified six stages involved in the life cycle of a tourism destination. Tourism Area Life Cycle (TALC) article first appeared in (Butler 1980). Butlers TALC model can be used as a tool for tourism destination planning. These stages include; 1.       EXPLORATION 2.       INVOLVEMENT 3.       DEVELOPMENT 4.       CONSOLIDATION 5.       STAGNATION AND 6.       DECLINE/  REJUVENATION The Six Stages of Tourist Area Evolution The Exploration Stage Small numbers of tourists Based on primary tourist attractions. These maybe natural or cultural. No secondary tourism attractions. Tourism has no economic or social significance to local residents. The Involvement Stage Local residents become involved in tourism Emergence of s