Tourism Marketing

UNDERSTANDING BUYER BUY can be defined as the product that is obtained in exchange for payment. A   buying   process is the series of steps that a consumer will take to make a   purchasing   decision. A standard model of consumer purchase decision-making includes recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation. Need to understand: ·                      Why consumers make the purchases that they make? ·                      What factors influence consumer purchases? ·                      The changing factors in our society. Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. A firm needs to analyze buying behaviour for: ·                      Buyer’s reactions to a firms marketing strategy has a great impact on the firm’s success. ·                      The marketing concept stresses that a firm should create a  Marketing Mix  (MM) that satisfies (gives utility to) cust