UNDERSTANDING BUYER
UNDERSTANDING BUYER BUY can be defined as the product that is obtained in exchange for payment. A buying process is the series of steps that a consumer will take to make a purchasing decision. A standard model of consumer purchase decision-making includes recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation. Need to understand: · Why consumers make the purchases that they make? · What factors influence consumer purchases? · The changing factors in our society. Consumer Buying Behaviour refers to the buying behaviour of the ulti...